Are you thinking about starting an enterprise e-commerce platform? As a 21st century entrepreneur, ignoring e-commerce is the best formula to failing. For decades, technological advancement has been taking shape. You have witnessed several aspects. Some of them include the transformation of mails into e-mails, texting into chatting, mobile devices becoming computing and trading tools and so on. With these developments, e-commerce is becoming the formal way of doing business. Customers are no longer willing to line up behind a cashier waiting for check out. Also, they no longer love moving in and out of in-stores searching for products. Today, they want to do all these online.
Apart from this, a new norm is shooting up. Modern customers want to shop at their preferred platform, convenient time, using their language, and paying with familiar currency. As a webpreneur dreaming of success, you must provide these elements in your store. For this reason, here are three customer-oriented functionalities you must give a close eye when selecting an enterprise e-commerce platform:
As you know, the dream of maximizing your profit through a single selling point is vague. Customers are no longer willing to buy products through a single point. Instead, they’re considering a variety of products and channels. Customers can use three to four channels before making a purchase decision. Also, customers want to buy from channels that are in line with their preferences. With this reality, you need to ensure your online venture conforms to this attribute. As a webpreneur, you should consider an enterprise e-commerce platform that supports multichannel selling. The platform should allow you to add other selling channels beyond your storefront.
Certainly, people transact using different currencies. For Americans, the dollar is a good taste. A Chinese customer will enjoy the shopping experience when they can pay you with Yen. Precisely, no one would hate using the local and familiar coins in the transaction. Considering an enterprise is an all-around business, having a multicurrency aspect in your venture is a secret to maximizing your profits. Your customers will not suffer a stressful moment of currency conversion. Also, it is a sign of recognizing their identity which boosts their loyalty in your business. Hence, ensure your enterprise e-commerce platform supports multi-currency.
The best way to convince your customers is addressing them through their language. Using local language create a sense of ownership. Your customers will feel like part of your venture. This way they will buy more. Hence, ensure your platform offers the multilingual integration as a feature.